Archive for October, 2009

Sell your products with eBay and Tiger Commerce

Friday, October 30th, 2009

Recommended reading if you’re interested in setting up an eBay business is on the Startups site (www.startups.co.uk).  Click here to go to the relevant article. This is a very practical article, up to date and full of tips. (By the way, keep in touch with the Startups site and their email newsletters for loads of useful insight into making your business dream a reality).

Debenhams is in the news this week for opening dedicated shops within eBay and Amazon to sit alongside their freestanding website shops. The idea behind this move is to open up Debenhams to a much broader online marketplace.  Tiger Commerce is a fantastic website shop solution if you want to benefit both from the direct online sales channel (your own online shop) and the eBay marketing network. Tiger is integrated with eBay meaning you can easily upload your existing product catalogue from your online shop to eBay ie. you don’t have to create separate product listings for your eBay sales. Make the most of trading online with your own ecommerce website shop combined with eBay sales!

Tiger is integrated with eBay

Tiger is integrated with eBay

How to make social media work

Monday, October 26th, 2009

There’s a great article on the best and worst of social media in 2009 on the econsultancy blog. Click here to read this excellent analysis. Recommended!

eConsultancy

eConsultancy

Optimism for online sales in Q4 and beyond

Monday, October 26th, 2009

Tiger attended two important events in October - Internet Retailing and eCommerce expo - both held in London - to gauge sentiment in the market amongst suppliers and clients in the ecommerce sector. We came back with our optimisim reinforced by the general buzz and positive encounters at both events.

By the way, if you are in ecommerce and have an ecommerce website we do recommend you attend these conferences next year. eCommerce expo has 2 events - one in the North (in May) and one in London (in October) and both are free (www.ecommerceexpo.co.uk). This event is targeted at SMEs and startups. Internet Retailing (www.screenevents.co.uk) costs you around £100 and is targeted at the more established players, but still worth the £100 if you want to grab some leading edge ideas.

Anyway, coming back to the main point of this post. That is that more than once at these events did we hear the sentiment that Q4 will be a strong period for ecommerce. Whilst online shopping growth has slowed this year in line with reduced consumer spending, the lead up to Christmas is nonetheless expected to boost the figures as consumers take advantage of the convenience, choice and competitive pricing of online. The cloud on the horizon is really the postal strikes, although many consumers understand that this won’t affect the bigger online retailers.

Also, whilst IMRG’s (www.imrg.org) September ecommerce data showed that growth for the month was only(!) 8%, they still think that the whole of 2009 will show a 15% increase over online sales in 2008. That’s not bad for a recessionary period. There was clear evidence from the conference seminars/presentions at eCommerce expo and Internet Retailing (companies such as John Lewis, Reebok, Google, House of Fraser, Liberty, Evans, Zappos and others) that optimism for 2010 is still very much the message.

Alternatives for etailers during the postal strike

Friday, October 23rd, 2009

Apologies from the team at Tiger for not posting for a few weeks. It’s been a busy time commercially for us (watch out for a major news announcement soon…..)

However, we know that top of the agenda for website shop owners at the moment is most probably the postal strike. With that in mind, we strongly recommend that you take a look at the IMRG site which has practical advice for e-Retailers during the postal strike. Well worth a read.

Within that article there is mention of Collect+ which is a new service launched by Home Delivery Network and PayPoint. This allows parcels to be delivered to and collected from retailers within the PayPoint payment network (convenience stores, petrol stations etc). Go to their site www.collectplus.co.uk for info on how this could be a viable alternative to Royal Mail for your deliveries. 

Also, consult www.parcel2go.com the online parcel delivery service that uses carriers such as UPS, CityLink, DHL and others. They have just launched a Light offering to suit smaller businesses that ship up to 500 parcels a week. The site is very busy obviously at the moment (takes a while to load), but worth taking the time to take a look.

One thing you should remember is to make sure you use your home page and delivery pages to reinforce the message of reliable delivery and alert customers to the postal alternatives that you have lined up. Manage customer expectations via email and regular updates.   

ecommerce websites have been here before (remember the 2007 postal strike?) and there was no long term negative impact to online shopping. We’ll come through again, but we’re not so sure about the Royal Mail……