Any ecommerce website shop needs to include email marketing in their online marketing mix. But competing with vast amounts of email traffic is a challenge. If you’re reviewing your email marketing or starting out in this area then we recommend you take a look at Epsilon’s survey into global consumer email preferences and also read the e-Dialog article on Internet Retailing.
Email Marketing
A few highlights from this reports to remind you of the power of email marketing………….
- In the UK 25% of people open 90-100% of permission based emails
- Email is still far more popular than social networking for personal communication - 79% of respondents use it as opposed to 10% using social networks.
- 63% of consumers say that receiving a promotion via email would prompt them to make an impulse online purchase compared to offers advertised on websites (47%) and through social networks (11%).
Does your ecommerce website software have inbuilt email marketing functionality allowing you to create and distribute emails to your opt-in email list? If it doesn’t, then you should take a look at Tiger Commerce. Sign up for your Free Trial today!
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Tags: ecommerce website, ecommerce website software, email marketing, website shop
