Let’s get the bad news out of the way…… According to IMRG, online shopping growth hit a low of just 5% in January compared to January 2009. That must be put in the context of a very strong December and Xmas online shopping period and one reason given for lower growth was that Jan 2009 evidenced heavy discounting following a weak Xmas trading season when the recession started to take hold.
Now for the good news…..Coremetrics has estimated that the average online spend in the first half of February (the run up to Valentine’s Day) was 65% higher than in the same period in 2010. That’s an impressive leap - from £90 to £150. Coremetrics say this is evidence that consumers are willing to spend once again with ecommerce websites.
Average Online Spend Higher
Given the above, who knows how this year will turn out? Having said that, we remain convinced that online is the best space to be in for retail growth and most experts continue to predict a healthy year overall for ecommerce. So take heart and stay positive.
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Tags: ecommerce statistics, ecommerce website, online shopping
