With cart abandonment reduction becoming an ever more important consideration to online trading, etailers are ever more having to become more savvy to the do’s and don’ts with their ecommerce websites.
The time it takes for a customer to complete the checkout process is an important factor; getting the balance right between collecting enough information to efficiently fulfill the order and further market to the customer versus making the whole process take as least time possible is a fine line. The more time a customer spends filling in personal information or credit card details provides more time for them to change their mind and abandon the sale.
Tiger Commerce’s new Postcode Address Finder (PAF) tool is a great new addition for merchants looking to help reduce cart abandonment. The tool means customers only need to enter their postcode and then click on the ‘Find Address’ button, pick their address from the list and their address information is then populated into the other fields automatically.
Tiger Commerce's Postcode Address Finder
The PAF tool benefits include:
- Reduce e-commerce cart abandonment - PAF reduces the check out time by over 30%
- Save time and money - Saves over one minute of typing time during the checkout process
- Increase data accuracy - The address going into your customer database will be correct
- Avoid the cost of missed deliveries - Helps ensure online orders are delivered first time, every time
- Improves customer service - Improves trust in your website by creating a more professional feel whilst also giving your customers a more personalised experience
"Inaccurate addressing cost the e-Retail industry £146 million in 2009."
“A recent survey conducted by the Interactive Media in Retail Group (IMRG) in partnership with Postcode Anywhere revealed inaccurate addressing, through missing postcodes, cost the e-Retail industry £146 million in 2009″.
For further information on enabling this tool within your Tiger Commerce ecommerce site, please call 0844 770 6877.
