eCommerce has come a full circle. In the early days, 10 years ago, one of the reasons ecommerce website shops failed was because they were too ambitious with highly designed, flash dependent shop fronts - remember boo.com?. Most people did not have the broadband connections to allow them to enjoy those fancy graphics.

Over recent years there has been a strong focus on ecommerce website functionality and getting the basics right. Website shops looked dull, but they worked well.

But now as eCommerce matures, customer expectations on shopping experience and usability are shifting. With more and more players seeking the attention of the online shopper, design is now back on the priority list for website shops looking to create a strong visual impact in a highly competitive market place.  It’s not enough to offer great products and prices; you need to ensure that the shopping experience is better than your competitors. Design is one key element of improved customer experience.

Design back on the Priority List

The team at Tiger Commerce has worked with a number of its top ecommerce clients to come up with innovative designs that reflect the shop branding, improve the overall customer experience and create a lasting impression to promote customer loyalty. We now believe that this is where we have an edge over our competitors and we offer a full range of design services to our online businesses.

Innovative Designs

This is what one of Tiger Commerce’s website shop owners says “As the design and branding process developed, it became obvious that we were not only creating an ecommerce shop, but an online community. The aesthetics have enabled the site to evolve into a social community which has in turn driven sales.” Jamie Smith, www.squadronleader.co.uk

Design Drives Sales