Vzaar, a video hosting company ran a customer survey recently which has revealed that using video to support product descriptions in ecommerce websites can significantly increase sales as well as reduce returns. In one particular case, an online diamond website shop  increased sales by 65% in the 4 months after adding product videos and reduced returns from 3o% to 12%.

Vzaar - Powering Video

At Tiger Commerce we have a number of ecommerce websites who use video to promote their products. Squadron Leader uses video extensively not only to promote its products, but also they use video to build their online community of ‘The Fallen’ - a library where customers/members can upload and share they ‘crash and burn’ videos.

'The Fallen'

Video can work particularly well where it is used for products that have complex technical features or are new to market. A good example is Godfreys, a garden machinery website shop, where video is used to demonstrate the features and benefits of its high end ride on lawn mowers.

Another good example, is LimeXB360, suppliers of online gaming and accessories. Video has been used to excellent effect to communicate the features of their gaming headphones which have had huge success since their recent launch in the UK market.

We would definitely agree with Vzaar that video is a tool that ecommerce website owners should consider to enhance their product descriptions and anecdotally, at least, we would confirm that videos do seem to enhance ecommerce sales revenues.