A really interesting read is the Webcredible ‘10 Unexpected Onlne User Behaviours to Look out for’. Well worth taking a look at.
Some highlights of this report are…..
- Core messaging shouldn’t be wrapped up in complex graphics as people automatically see this as an advertising banner which they may ignore.
- User testing is vital because Calls To Action/Links may not be as easily accessible on the page as we think they are.
- People don’t actually mind scrolling down pages (even though they say they don’t like doing this, in practice they’re not actually aware that they do it instinctively anyway).
- As people read web pages differently to books or magazines - they scan rather than read content until they find what they need - so you should reduce word count, highlight key words, use bullet points etc
- Webcredible’s research also reveals that people are actually prepared to click through more than 3 levels (contrary to what we’ve long been told) as long as they feel that they are making progress to their goal. It’s all about site flow…..
Webcredible
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