// Silver PPC Package

66 billion searches are made globally every month and a large proportion of these are made by consumers looking for products or services to buy over the internet. Gaining visibility for your business via the search engines is therefore of paramount importance if you are to make a success of selling online.

Pay-Per-Click (also known as PPC / Sponsored / Paid Search) is an online advertising model used on search engines where advertisers pay if a user clicks on an advert to visit the advertiser's website.

When a user types a keyword query matching an advertiser's keyword list, the advert will be displayed on the search engine adjacent to or above the 'natural' or organic search results. Advertisers bid on keywords / phrases relevant to their target market.

The big advantage of using PPC over Search Engine Optimisation (which boosts 'natural' or organic results) is that it delivers instant results and is therefore particularly relevant for new online businesses or to support seasonal and short term campaigns.

Over the longer term too, many businesses find that a combination of PPC and Search Engine Optimisation is actually the most effective way of marketing their products.

PPC Benefits	Summary
Measurable	Pay only when users click through to your site.
Targeting	Receive only pre-qualified, highly targeted leads.
Visibility	Get the top position in search results.
Control	Decide on the message users see and how much you want to pay.
Flexibility	Manage your account online, 24/7.
Effective ROI	Maximise your advertising budget.

Setting up your own PPC campaigns is time-consuming and has become increasingly complex as the market has become more competitive and the PPC tools more sophisticated.

That's where the experienced marketing team at Tiger Commerce can help. With our Google AdWords qualified team on hand, you get more than just a PPC campaign, you get peace of mind that your marketing budget will be optimised.

Our PPC management fees are extremely competitive, even for relatively low budgets (i.e. up to £500 per month) and unlike many PPC service providers, we welcome small as well as larger accounts.

We manage PPC campaigns for a wealth of ecommerce clients. Read how one of our ecommerce clients doubled the number of customers from its PPC marketing by switching management from in-house to Tiger Commerce's marketing team.

Click here for a full PPC case study and to understand what Tiger Commerce can do when marketing your online business.

A summary of the services offered in the Silver PPC Package (for campaign spend from £501 to £1,000) is given below.

The Silver PPC Package includes:

Setup

• Performing an in-depth keyword research to identify keyword opportunities. Creation of matched variations and scrubbing this list to arrive at the appropriate keyword basket
• Creating up to 1 campaign with 5 ad-groups to target specific keyword categories (e.g. services / products etc.)
• Ensuring best practices are adhered to whilst creating campaigns (e.g. max number of keywords / ad-group shouldn't exceed 40, each ad-group should have a minimum of 2 ads to start with etc.)
• Creation of up to 2 compelling ad variations
• Setting CPC (Cost-per-Click) bids per estimates and historical data
• Setting up conversion tracking in the website
• Creating / modifying budget allocation 

Campaign Optimisation

• Optimising keywords regularly based on user search trends
• Identifying negative keywords and deploying them
• Collecting campaign effectiveness data by virtue of click through rates, conversion rates and cost / conversion
• Identifying ad-groups performing above / below the determined cost per conversion value and re-adjusting bids within these ad-groups
• Implementing A to B testing of ad variations to optimise ad copies

Conversion Improvement

• Identifying additional keyword opportunities

Reporting

• Fortnightly update
• Monthly detailed report

Upon purchase, you will be contacted by a member of the marketing team and ongoing billing will be organised during the call. Remember, there is a one-off setup fee of £75 and this is included in the first month payment's of £200 +VAT (standard monthly charge is £125).

For more information on our PPC services, our management charges and to discuss your requirements, please contact the marketing team at Tiger Commerce on 0844 770 6855.